MITIGATION OF FAILURES IN AN ONLINE ADVERTISING NETWORK
Granted: April 7, 2016
Application Number:
20160098764
Access requests to a database are monitored for average time taken to fulfill the requests and whether a queue of unfulfilled requests is building up beyond an acceptable threshold. When the queue has built up beyond the acceptable threshold and/or when the average time taken to fulfill the requests has exceeded a delay threshold value, database access requests may be rejected. In one advantageous aspect, a graceful degradation in performance may be achieved by selectively rejecting…
SYSTEM FOR MONITORING A VIDEO
Granted: March 24, 2016
Application Number:
20160085318
A computer-implemented method monitors a video-based graphic. The method includes displaying a video-based graphic. A position of a pointer interaction is monitored. The method includes determining a designation of a pixel of the video-based graphic at a location of the pointer interaction. An action is performed based on the designation of the pixel of the video-based graphic at a location of the pointer interaction.
METHOD AND SYSTEM FOR AUTOMATICALLY PAUSING ADVERTISEMENTS BASED ON USER ATTENTION
Granted: March 10, 2016
Application Number:
20160071166
A computer-implemented method for automatically pausing advertisements based on user attention includes rendering a digital video to a user, in response to the user initiating the digital video through a web multimedia player. The computer-implemented method also includes streaming an advertisement to the user once the user begins to watch the digital video and monitoring the user attention as the user watches the advertisement. The user attention is monitored based on keystrokes and…
CONTROLLING EFFECTIVENESS OF ONLINE VIDEO ADVERTISEMENT CAMPAIGN
Granted: March 3, 2016
Application Number:
20160063572
The disclosure provides technology for managing the placement of advertisements. An ad insertion platform contains one or more lists that allow the ad insertion platform to filter advertisement placements and manage placing advertisement opportunities to the appropriate buyers. The disclosure also provides a database and monitoring software to allow faster querying and management of data for the real time bidding system.
ENTITY BASED SEARCH ADVERTISING WITHIN A MODULAR SEARCH OBJECT FRAMEWORK
Granted: February 18, 2016
Application Number:
20160048875
A modular search object framework can provide monetization of entity based content. Such a framework can include circuitry configured to manually or automatically link monetized search terms with entities, so that the entities can be monetized without additional bids on the entities. Once the framework generates such links, advertisers may continue to bid on search terms, and create new links or change initial links. Also, through the framework advertisers may bid on an entity that can…
AUDIENCE RECOMMENDATION
Granted: January 28, 2016
Application Number:
20160027048
Techniques are provided that include identifying and recommending one or more user segments as an audience for a particular campaign, such as an online advertising campaign, such as even if historical performance information for the particular campaign is limited or unavailable. Similar campaigns to the particular campaign may be identified. High-performing user segments for the similar campaigns may be identified. From these, one or more predicted best-performing user segments for the…
SYSTEMS AND METHODS FOR PROVIDING RECOMMENDATIONS AND EXPLANATIONS
Granted: January 28, 2016
Application Number:
20160026918
Provided herein is a system or method for a users-to-follow recommendation engine for, based at least in part on social network information and information about users in one or more social networks, determining features relating to users, including topical features and social features, determining, using a model constructed utilizing the determined features, for a set or users, a subset of the set of users for which the user has a high linkage, relative to other linkages in the set, and…
SYSTEMS AND METHODS FOR SMOOTH AND EFFECTIVE BUDGET DELIVERY IN ONLINE ADVERTISING
Granted: January 21, 2016
Application Number:
20160019583
Systems and methods are provided for smooth and effective budget delivery in online advertising. The system includes a storage including a plurality of user groups, where each user group corresponds to a layer comprising a layer-specific parameter. The system further includes a pacing control server in communication with the storage. The pacing control server is programmed to dynamically update the layer-specific parameter for each layer. The system also includes an ad server in…
NATIVE AD FORMAT FOR INTEREST-BASED CONTENT SUBSCRIPTIONS IN EMAIL
Granted: January 14, 2016
Application Number:
20160014060
Techniques are provided that include displaying an offer for an interest-based content subscription on an email application Web site, the offer being selectable and displayed in a native format of the email application, and, upon receiving an indication that the offer has been selected by a user, generating an interest-based content subscription without directing a browser application away from the email application Web site. According to some such arrangements, generating the…
SYSTEMS AND METHODS FOR SEARCH RETARGETING USING DIRECTED DISTRIBUTED QUERY WORD REPRESENTATIONS
Granted: December 31, 2015
Application Number:
20150379571
A system stored in a non-transitory medium executable by processor circuitry is provided for generating retargeting keywords based on distributed query word representations. The system includes one or more system databases storing historical web search data. Search retargeting circuitry receives requests to generate sets of retargeting keywords related to one or more categories of an advertisement campaign and pre-processing circuitry retrieves a set of historical web search data related…
DIGITAL IMAGE AND CONTENT DISPLAY SYSTEMS AND METHODS
Granted: December 24, 2015
Application Number:
20150370815
Disclosed herein are systems and methods for displaying images and contextually relevant content on a digital content platform, such as a web page. In one embodiment, for example, the systems and methods include receiving a request for content call from an end-user device, identifying content that is contextually relevant to the image, delivering the content to the end-user device, and delivering a computer-readable instruction that causes the end-user device to perform an animation that…
ELASTICITY OF ENGAGEMENT TO AD QUALITY
Granted: December 10, 2015
Application Number:
20150356595
Described herein are solutions for determining quality of online ads and matching the ads to content so that the content is not devalued by the ads. Such solutions may also identify relationships between ads and their influence on user engagement with host content. The solutions may also define and provide the relationships to advertisers, in forms of historical scores and projected scores. The historical scores may include historical elasticity scores and the projected scores may…
METHOD AND SYSTEM FOR PREDICTING FUTURE EMAIL
Granted: December 3, 2015
Application Number:
20150350132
Disclosed is a system, method, and non-transitory computer readable storage medium for predicting future messages. A processor receives a message sent to a user operating a client device, analyzes the message in light of previously identified patterns and scores assigned to scanned messages, determines a future message that should be received by the client device based on the received message, and transmits an item of information based on the determined future message.
SYSTEM AND METHOD FOR EMAIL PRE-DELIVERY
Granted: December 3, 2015
Application Number:
20150350116
Disclosed is a system and method for automatically pre-delivering messages such as emails that satisfy a certain criteria. Upon a received email satisfying certain criteria conforming to a pattern, an appropriate rule is triggered which pre-delivers an email(s) to other appropriate inboxes. The pre-delivered emails are marked with a display flag and a time-to-live (TTL) flag. The display flag masks the pre-delivered email. The display flag results in the pre-delivered email being hidden…
SYSTEMS AND METHODS FOR ADVERTISING USING SPONSORED VERBS AND CONTEXTS
Granted: December 3, 2015
Application Number:
20150348107
A system stored in a non-transitory medium executable by processor circuitry is provided for generating sponsored verbs and contexts. The system includes interface circuitry for receiving a search query from a user device and query processing circuitry for identifying search results comprising entity search result objects and non-entity search result objects related to the search query. Targeting circuitry determines a set of verb keywords associated with the search result objects and…
METHODS AND SYSTEMS FOR AD PLACEMENT PLANNING
Granted: December 3, 2015
Application Number:
20150348086
Methods and systems are disclosed which allow shifting inventory to fulfill guaranteed delivery advertisement contracts. Inventory may be allocated from a supply of unallocated inventory to one or more advertisers in accordance with guaranteed delivery agreements. Inventory may be reserved for the one or more advertisers from the remaining supply of unallocated inventory. Inventory may then be allocated to an additional advertiser by using unallocated inventory or shifted inventory, or a…
INFORMATION MATCHING AND MATCH VALIDATION
Granted: December 3, 2015
Application Number:
20150347591
Disclosed herein is a matching of multiple different social graphs to generate a combined social graph. Such a combined social graph may be searched and used in determining information to provide to a user, for example. An iterative metric learning approach may be used in matching multiple different social graphs. A mechanism is provided to validate a match from different social graphs. Match validation of data field matching is provided.
INCREMENTAL DATA PROCESSING
Granted: December 3, 2015
Application Number:
20150347439
Event logs in a video advertisement insertion network are processed to remove duplicate entries. One or more ad servers are continuously generating new event entries and writing them to a database. The entries are randomized such that generated time contiguous entries are distributed over multiple storage locations, thereby facilitating resource scaling and a uniform use of storage and computing resources. The distributed entries are read from the storage locations using sequential reads…
RENDERING OF ON-LINE CONTENT
Granted: November 26, 2015
Application Number:
20150339275
Example methods, apparatuses, and/or articles of manufacture are disclosed that may be implemented, in whole or in part, using one or more computing devices to facilitate and/or support one or more processes and/or operations for rendering of on-line content, such as via a browser, for example.
CONTENT RECOMMENDATIONS
Granted: November 26, 2015
Application Number:
20150339381
Users consume a wide variety of content from various sources, such as videos accessible through websites. As provided herein, content recommendations that are contextually and/or semantically relevant to current content consumed by a user may be identified and provided to the user. For example, metadata for a video being watched by the user may be identified (e.g., terms extracted from a description, user reviews, a category, and/or other information). The metadata may be used to…
