INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM, AND DISTRIBUTION APPARATUS
Granted: September 22, 2016
Application Number:
20160277777
An information processing apparatus according to an embodiment includes a speed information acquisition unit, a determination unit, and a content acquisition unit. The speed information acquisition unit acquires information on a communication speed between the information processing apparatus and a distribution apparatus distributing a video content. The determination unit determines timing of advance acquisition of the video content from the distribution apparatus based upon the…
INFORMATION PROCESSING APPARATUS, TERMINAL DEVICE, INFORMATION PROCESSING METHOD, AND NON-TRANSITORY COMPUTER READABLE RECORDING MEDIUM
Granted: September 22, 2016
Application Number:
20160277477
An information processing apparatus according to the present invention includes an acquiring unit and an associating unit. The acquiring unit acquires, from an application, terminal information, which is used to identify a terminal device, and feature information, which is created on the basis of information that is allocated to the terminal device and that varies in accordance with the time elapsed, and acquires, from a browser, cookie information and the feature information.…
TERMINAL DEVICE, INFORMATION TRANSMISSION METHOD, AND NON-TRANSITORY COMPUTER READABLE RECORDING MEDIUM
Granted: September 22, 2016
Application Number:
20160277273
A terminal device according to the present invention includes an application and a browser. The application includes a providing unit that provides the browser that is instructed by the application to perform a predetermined process with terminal information that is used to identify a terminal device and that is acquired by the application. The browser includes a sending unit that sends terminal information that is provided by the providing unit in the application and cookie information…
INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM
Granted: September 22, 2016
Application Number:
20160275992
An information processing apparatus according to an embodiment includes an extraction unit, an analysis unit, and a display processing unit. The extraction unit detects switching between scenes in a video content and extracts images of the respective scenes from the video content. The analysis unit analyzes temporal transition of acoustic information contained in the video content. The display processing unit displays a list of the images of the respective scenes extracted by the…
LEARNING APPARATUS, LEARNING METHOD, AND NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM
Granted: September 22, 2016
Application Number:
20160275806
A predicting apparatus according to the present application includes a correct answer generating unit and a second model generating unit. The correct answer generating unit generates correct answer information representing a response of each of one or more first targets to a given affair, based on a first model that is to be used for predicting the response to the affair, and on first information related to the first targets. The second model generating unit generates a second model that…
INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM
Granted: September 22, 2016
Application Number:
20160275572
An information processing apparatus according to an embodiment includes an accepting unit and a distributing unit. The accepting unit accepts a request for a web page from a terminal device. The distributing unit distributes a web page including an advertisement area with a size equal to or smaller than a predetermined ratio of a display screen size of the terminal device. Thus, the information processing apparatus can prevent a reduction in the click rate for advertisement information.
INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING PROGRAM, AND INFORMATION PROCESSING METHOD
Granted: September 22, 2016
Application Number:
20160275549
An information processing apparatus according to an embodiment includes an acquisition unit and a prediction unit. The acquisition unit acquires user information including a number of distributions of an advertisement content to a user targeted for advertisement distribution. The prediction unit predicts an advertising effect of the advertisement content when the advertisement content is distributed to the user, based upon the user information acquired by the acquisition unit.
TECHNIQUES FOR MODELING AGGREGATION RECORDS
Granted: September 22, 2016
Application Number:
20160275165
Techniques and technologies described herein can generate and provide identifiers, such as unique identifiers, for individual records of aggregate data. Such identifiers allow systems to cache and reuse individual records of aggregate data. Also, such identifiers can facilitate simpler analytic views of aggregate data.
Systems and Methods for Cold-start and Continuous-learning via Evolutionary Explorations
Granted: September 8, 2016
Application Number:
20160260125
Systems and methods for cold-start and continuous-learning via evolutionary explorations are provided. The system includes a database including serving data. A computer server is in communication with the database, the computer server is programmed to: obtain an advertisement opportunity including user data and page data; extract semantic features from the user data, the page data, and a campaign; determine a score that measures a similarity between the advertisement opportunity and the…
Systems and Methods For Instant Generation of Human Understandable Audience Insights
Granted: September 1, 2016
Application Number:
20160253694
Systems and methods for generating human readable natural language summary for campaign audience are provided. The system includes a memory storing a database including audience segments and tags related to the audience segments. A computer server is in communication with the memory and the database, the computer server programmed to: obtain campaign delivery feed data related to a plurality of campaigns from at least one advertiser in a preset time period; obtain audience feed data…
ICONIZED VIDEO ADVERTISEMENT WALL
Granted: August 25, 2016
Application Number:
20160249111
Methods and systems are provided that can include iconization and later play of video content items, such as advertisements. During presentation of an online video, video advertisements may be presented. Upon user selection, during or after presentation of a particular video advertisement, the advertisement may cease to be presented, but an icon may be displayed that represents the video advertisement. The icon may be displayed in an area adjacent to the online video display area, which…
MANAGING AD CAMPAIGNS VIA MOBILE DEVICES
Granted: August 25, 2016
Application Number:
20160249084
In a video advertisement system in which video advertisements are provided to users based on a bidding process in which multiple advertisers compete for video ad placement based on their video ad campaigns, a mobile device module under control of an ad campaign manager controls execution of the plurality of advertisement campaigns by displaying, on a user interface (UI), a user-selectable menu that lists at least one video advertisement campaign, receiving, from the UI, a review request…
EXTRACTION DEVICE, EXTRACTION METHOD, AND NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM
Granted: August 25, 2016
Application Number:
20160247194
An extraction device includes an acquiring unit, an operation control unit, and an extracting unit. The acquiring unit acquires a distribution request for advertising content including transmission source information. The operation control unit performs a determination process of determining whether an advertising content corresponds to a distribution condition that is set in advance for each advertising content and a calculation process of calculating a score indicating a degree of…
INFORMATION DISPLAY APPARATUS, DISTRIBUTION APPARATUS, INFORMATION DISPLAY METHOD, AND NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM
Granted: August 18, 2016
Application Number:
20160239171
An information display apparatus includes a display unit that displays a first content and a second content different from the first content. The information display apparatus includes a control unit that, when a moving operation is performed on the first content, reduces a display area of the second content in a direction in which the moving operation is performed, without moving the second content, to thereby expand an area in which the first content is displayed.
DELIVERY DEVICE, TERMINAL DEVICE, DELIVERY METHOD, AND NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM
Granted: July 21, 2016
Application Number:
20160210666
A delivery device according to the invention includes a delivering unit, which delivers control information to a terminal device that includes a display unit. The control information makes the terminal device to perform display control for controlling the display format of an advertising content having a bigger display size than size of the display unit. As a result, the delivery device according to the invention can enhance the advertisement effectiveness of the advertising content.
DYNAMIC WEBPAGE IMAGE
Granted: July 14, 2016
Application Number:
20160203106
A system for converting formatting of display object, including a logic (e.g., a computing device) that can be operable to traverse and record a part of source code or binary data related to a first visible item displayed on a visual output device. The logic can then convert a first data type or data structure that includes the recorded part of source code or binary data to a second data type or data structure that still includes the recorded part of source code or binary data, where the…
ENHANCED TARGETED ADVERTISING SYSTEM
Granted: June 30, 2016
Application Number:
20160189201
Described herein are example systems and operations for enhancing targeted advertising using A/B testing. These examples provide solutions to problems in targeted advertising, such as the problem of not being able to identify audience and/or situational targets mostly or only influenced by the ad or ad campaign of concern. For example, described herein are solutions that can build a pair of differential behavioral data sets similar to an A/B clinical study. Then two or more models can be…
ENHANCED ONLINE CONTENT DELIVERY SYSTEM USING ACTION RATE LIFT
Granted: June 30, 2016
Application Number:
20160189207
Described herein are example systems and operations for enhancing targeted delivery of online content using action rate lift and/or A/B testing. These examples provide solutions to problems in targeted delivery of online content, such as the problem of not being able to identify audience and/or situational targets mostly or only influenced by the content item or campaign of concern. For example, described herein are solutions that can estimate AR lift associated with a content item, and…
SYSTEMS AND METHODS FOR BUILDING KEYWORD SEARCHABLE AUDIENCE BASED ON PERFORMANCE RANKING
Granted: June 30, 2016
Application Number:
20160189204
Systems and methods for building keyword searchable audience based on performance ranking are provided. The system includes a processor and a non-transitory storage medium accessible to the processor. The system includes a memory storing a database comprising segment data and campaign data. A computer server is in communication with the memory and the database, the computer server programmed to: obtain a performance-lift vector for an audience segment; obtain a campaign vector using…
SYSTEMS AND METHODS FOR MEASURING COMPLEX ONLINE STRATEGY EFFECTIVENESS
Granted: June 30, 2016
Application Number:
20160189202
Systems and methods for are provided for measuring treatment effect of advertisement campaigns. The system includes a processor and a non-transitory storage medium accessible to the processor. The system includes a memory storing a database including historical advertisement data. A computer server is in communication with the memory and the database, the computer server programmed to obtain a tree-based model using the historical advertisement data, where the tree-based model include a…
