Content item selection and click probability determination based upon accidental click events
Granted: January 24, 2023
Patent Number:
11561879
In an example, sets of event information associated with events may be identified. The events may include intentional click events, accidental click events and/or skip events. Accidental click probabilities associated with the accidental click events and/or the skip events may be determined. Machine learning model training may be performed, using the sets of event information associated with the events and labels associated with the events, to generate a first machine learning model. The…
Systems and methods for generating search results based on optical character recognition techniques and machine-encoded text
Granted: January 24, 2023
Patent Number:
11562586
Disclosed are systems and methods for generating search result data based on machine-encoded text generated by computer vision optical character recognition machine learning techniques performed on digital media. The disclosed systems and methods provide a novel framework for performing machine learning visual search or machine learning text extraction techniques on digital media in order to extract and analyze the data therein and further conduct search queries based on the extracted…
Systems and methods for online auction of diverse electronic advertisements
Granted: January 24, 2023
Patent Number:
11562404
Systems and methods are disclosed for executing an online auction of diverse online advertisements. One method includes receiving inventory information for serving ads on a publisher web page, the inventory information including at least a first ad configuration different from a second ad configuration, each of the first and second ad configurations defining one or both of an ad size and an ad attribute; receiving or generating a plurality of ad bids to serve ads in the first ad…
Content item selection and click probability determination based upon accidental click events
Granted: January 24, 2023
Patent Number:
11561879
In an example, sets of event information associated with events may be identified. The events may include intentional click events, accidental click events and/or skip events. Accidental click probabilities associated with the accidental click events and/or the skip events may be determined. Machine learning model training may be performed, using the sets of event information associated with the events and labels associated with the events, to generate a first machine learning model. The…
Joining and dimensional annotation in a streaming pipeline
Granted: January 17, 2023
Patent Number:
11558446
Disclosed are embodiments for providing batch performance using a stream processor. In one embodiment, a method is disclosed comprising receiving, at a stream processor, an event, the stream processor including a plurality of processing stages; generating, by the stream processor, an augmented event based on the event, the augmented event including at least one additional field not appearing in the event, the additional field generated by an operation selected from the group consisting…
Method and system for dynamically generating a card
Granted: January 17, 2023
Patent Number:
11558324
The present teaching relates to dynamically generating a card. In one example, a request is received for generating a card to be provided to a user. Dynamic information related to the request is obtained. One or more modules are selected to be put into the card based on the dynamic information. The card is generated based on the selected one or more modules.
Cross-domain action prediction
Granted: January 17, 2023
Patent Number:
11556822
One or more computing devices, systems, and/or methods for cross-domain action prediction are provided. Action sequence embeddings are generated based upon a textual embedding and a graph embedding utilizing past user action sequences corresponding to sequences of past actions performed by users across a plurality of domains. An autoencoder is trained to utilize the action sequence embeddings to project the action sequence embeddings to obtain intent space vectors. A service switch…
Content recommendation based upon continuity and grouping information of attributes
Granted: January 17, 2023
Patent Number:
11556814
One or more computing devices, systems, and/or methods for content recommendation based upon continuity and grouping information of attributes are provided herein. User interaction data specifying whether users interacted with content items, user attributes of the users, and content attributes of the content items is obtained. A data structure is populated with the user interaction data. The data structure is modified by inserting a set of sub-fields into the data structure for a user…
Determination apparatus, determination method, and non-transitory computer readable storage medium
Granted: January 17, 2023
Patent Number:
11556547
A determination device according to the present application has an acquisition unit, a categorization unit, and a determination unit. The acquisition unit acquires the search queries, which have been input by a plurality of input customers who have input a reference query. The categorization unit categorizes the search queries, which have been input in a predetermined period among search queries, into a plurality of categories. The determination unit determines whether a categorization…
Systems and methods for tracking sharing of web content
Granted: January 3, 2023
Patent Number:
11546440
Systems and methods are provided for tracking sharing of an electronic content. An exemplary method may include receiving a request to access content associated with a web address by a user. Based on a unique identity assigned to the user and the web address, a unique tracking web address may be generated. This tracking web address may be shared with additional users. As other users request content associated with the tracking web address, information regarding the sharing of the…
Method, device, and non-transitory machine readable medium for feedback based item selection and transmission
Granted: January 3, 2023
Patent Number:
11544777
One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined…
Method and system for adaptive online updating of ad related models
Granted: January 3, 2023
Patent Number:
11544740
The present teaching relates to generating an updated model related to advertisement selection. In one example, a request is obtained for updating a model to be utilized for selecting an advertisement. A plurality of copies of the model is generated. The model is pre-selected based on a performance metric related to advertisement selection. Based on each of the plurality of copies, a candidate model is created by modifying one or more parameters of the copy of the model to create a…
Systems and methods for detecting a peak in web traffic on an electronic network
Granted: January 3, 2023
Patent Number:
11544738
Systems and methods are disclosed for attributing web traffic to an advertising spot. The method may include receiving traffic data for a web page from a server associated with an advertiser and receiving, from a log provider, a log of a plurality of advertising spots related to the advertiser. A duration of time as a peak may be designated to identify the amount of traffic that is attributable to the one of the plurality of advertising spots.
Systems and methods for providing and using an internet sentiment index
Granted: December 27, 2022
Patent Number:
11538067
Systems and methods are disclosed for online distribution of content based on a user sentiment index. The method may include receiving, over a network and from a user device, one or more user generated inputs and calculating the user sentiment index based on the one or more user generated inputs. The method may also include receiving, over the network, from a content or advertising provider, instructions on publishing content or advertising to a webpage based on the calculated user…
Non-transitory computer readable storage medium, allocation apparatus, and allocation method
Granted: December 27, 2022
Patent Number:
11538059
A non-transitory computer readable storage medium having an arrangement program according to the present application thereon causes a computer to execute an acquiring process and an arranging process. The acquiring process acquires browsing mode information that indicates a mode of browsing content. The arranging process arranges, in a mode based on the browsing mode information acquired at the acquiring process, at least one element that is used to judge whether the content has actually…
Method and system for filtering content
Granted: December 27, 2022
Patent Number:
11537672
The present teaching relates to methods, systems, and programming for information retrieval. A search result associated with a search query is obtained and provided to a user. Upon receiving a filtering request from the user, the search result is filtered based on the filtering request to generate an updated search result. The updated search result is provided to the user in response to the filtering request.
Method and system for providing a user agent string database
Granted: December 27, 2022
Patent Number:
11537642
Method, system, and programs for determining a keyword from user agent strings are disclosed. In one example, a plurality of user agent strings is received. The plurality of user agent strings is grouped into one or more clusters. The one or more clusters comprise a first cluster that includes two or more user agent strings. The two or more user agent strings in the first cluster are compared. Based on the comparing, a keyword is determined from the first cluster. The keyword represents…
Visual inventory rules building system
Granted: December 20, 2022
Patent Number:
11532019
Methods for creating and updating rules for distribution of an online advertising inventory. The methods can include generating a rule conditions section of a GUI that is configured to display a plurality of parameters of a rule condition of a rule for distribution of an online advertising inventory. Each displayed parameter of the rule condition can be graphically represented by a basic shape (e.g., a hexagon). And, each basic shape of the rule condition can be labeled with an…
Presenting content of an application
Granted: December 13, 2022
Patent Number:
11526556
One or more computing devices, systems, and/or methods for presenting content of an application are provided. For example, a first content interface, associated with an application, may be displayed using a first device. First activity performed using the first content interface may be detected. The first activity may be analyzed to generate a first activity profile associated with the first content interface. A first request to access the application may be received from the first…
Decentralized method and system for accurately determining a level of activity of a client device
Granted: December 13, 2022
Patent Number:
11528336
One or more computing devices, systems, and/or methods for monitoring levels of activity of client devices using a cluster of servers having a decentralized network architecture are provided, where over-counting, which may be caused by an uneven distribution of requests transmitted by the client devices to the cluster of servers, may be mitigated. For example, a request may be received by a first server, of the cluster of servers, from a client device. A first counter value associated…
