Zynga Patent Grants

Automated prediction of user response states based on traversal behavior

Granted: November 19, 2024
Patent Number: 12145069
A game management system is configured for automated analysis of player behavior regarding traversal of different screens and options in a game application (as opposed to exclusively gameplay behavior) and to generate an automated estimation or inference about one or more psychological aspects of player behavior, such as motivation for game engagement and/or emotional states at different stages of interaction. The results of such analysis are automatically parametrized and included in a…

Providing virtual items based on location-based actions

Granted: October 15, 2024
Patent Number: 12115446
A method of providing virtual items based on location-based action is disclosed. An indication is received of a performance of a location-based action by a player of a computer-implemented game. A virtual item is provided based on the receiving of the indication of the performance of the location-based action by the player of the computer-implemented game. The virtual item may be usable within the computer-implemented game.

Automated dynamic custom game content generation

Granted: October 8, 2024
Patent Number: 12109488
A game server generates a set of game content items for a designated game. The set of game content items is customized for one or more user accounts based on numerical values from a player model representing the one or more user accounts. The player model is generated based on previous in-game behavior of the one or more user accounts while playing the designated game. The game server forecasts, using the player model, a sequence of user actions of the one or more user accounts during…

Automated assessment of custom game levels

Granted: September 10, 2024
Patent Number: 12083436
A game server accesses player model representing subset of players. Player model is generated based on previous in-game behavior of the subset of players while playing a computer-implemented game. The game server accesses a set of interactive content items associated with the game. The game server forecasts, using the player model, a sequence of user actions of the subset of players during gameplay of the game. The sequence of user actions represents a prediction of user interaction with…

Changing a virtual world based on real-world locations of players

Granted: July 9, 2024
Patent Number: 12029985
A method of changing a virtual world of a computer-implemented game based on real-world locations of players of the computer-implemented game is disclosed. A presence of a player of the computer-implemented game is detected at a physical location. A presence of an additional player of the computer-implemented game is detected at the physical location based on a communication received from the player of the computer-implemented game. An aspect of the virtual world of the…

Parametric player modeling for computer-implemented games

Granted: April 16, 2024
Patent Number: 11957982
A game management system generates a multidimensional parametric player model representative of player behavior by one or more players in a computer game. The parametric player model populated is used in the identification of groups or clusters of players, and/or in at least partly automated configuration of custom game content for behavior consistent with the parametric player model. A single parametric player model is defines a single set of parametric values corresponding to multiple…

Active social network

Granted: April 16, 2024
Patent Number: 11957972
A communication analysis system for an online game is described. A communication history among players of the online game is retrieved. Communication tracking metrics are generated based on the communication history of the players of the online game. A retention analysis is performed with the communication tracking metrics to determine retention of players of the online game. A retention recommendation is generated based on the retention analysis.

Managing computer-implemented game economies

Granted: April 2, 2024
Patent Number: 11948433
A game server is configured to implement a multiplayer online computer-implemented game that provides an inflationary economy system which allows for growth in a player's in-game virtual currency with an increase in game level or experience, while attenuating the in-game purchasing power by concomitantly inflating virtual currency value of predefined inflationary features. The inflationary features include rewards or winnings available by the player pursuant to gameplay success. Players…

Actionable push notifications for computer-implemented games

Granted: February 20, 2024
Patent Number: 11904237
A online gaming system provides for presentation on a user device of actionable game-related push notifications. The push notification is presented outside of a game interface and includes both contextual information about a particular game event and one or more action elements. Responsive to selection of a particular action element, a corresponding game-related action is performed with launching or switching to a game application for the game on the user device. Thus, the push…

Managing computer-implemented game economies

Granted: January 9, 2024
Patent Number: 11869313
A game server is configured to implement a multiplayer online computer-implemented game that provides an inflationary economy system which allows for growth in a player's in-game virtual currency with an increase in game level or experience, while attenuating the in-game purchasing power by concomitantly inflating virtual currency value of predefined inflationary features. The inflationary features include rewards or winnings available by the player pursuant to gameplay success. Players…

On device game engine architecture

Granted: November 7, 2023
Patent Number: 11806624
A game server receives data associated with gameplay of one or more user accounts, the one or more user accounts being used for playing a designated game. The game server computes, for the one or more user accounts, a player model representing previous in-game behavior of the one or more user accounts. The game server identifies, based on the player model, configuration values for the designated game. The configuration values represent data to specify operation of the designated game.…

Operator interface for automated game content generation

Granted: June 13, 2023
Patent Number: 11673049
A game management system provides a generator interface that enables an operator to trigger automated generation by a content generator of a game event based on operator input values. These values include a particular predefined group or cluster of players for whom the game event is to be tailored or customized based on multidimensional parametric player model data. Additional parameters for which operator input mechanisms are provided by the generator interface include respective target…

Social network data analysis to generate incentives for online gaming

Granted: May 23, 2023
Patent Number: 11654370
Systems and methods for processing recommendations of online games to friends of social network are described. A method for processing recommendations includes identifying a gaming session of a user on an online game provider network, accessing a use profile of the user for the online games of the online game provider network, and accessing a social graph of the user to identify friends of the user and respective friend profiles from the social network. The method further includes…

Operator interface for automated game content generation

Granted: May 9, 2023
Patent Number: 11642594
A game management system provides a generator interface that enables an operator to trigger automated generation by a content generator of a game event based on operator input values. These values include respective target values for a target metric (e.g., a difficulty level) for each of a plurality of game levels that are together to form the game event. In addition, the generator interface in some examples enables the operator to selectively vary the particular number of game levels…

Operator interface for automated game content generation

Granted: May 9, 2023
Patent Number: 11642594
A game management system provides a generator interface that enables an operator to trigger automated generation by a content generator of a game event based on operator input values. These values include respective target values for a target metric (e.g., a difficulty level) for each of a plurality of game levels that are together to form the game event. In addition, the generator interface in some examples enables the operator to selectively vary the particular number of game levels…

Incentivizing location-based actions by groups

Granted: April 25, 2023
Patent Number: 11636505
A method of incentivizing location-based actions by groups is disclosed. A group of users of a game networking system is notified that an incentive reward is to be provided based on a number of members of the group performing a location-based action transgressing a threshold. The incentive reward is provided based on the number of members of the group performing the location-based action transgressing the threshold.

Experimentation and optimization service

Granted: April 18, 2023
Patent Number: 11628364
A system, a machine-readable storage medium storing instructions, and a computer-implemented method are described herein for a System Tuner for customizing a player's experience. The System Tuner creates an optimal game model based on game-related data of a plurality of players. The optimal game model corresponds to a player segment in the plurality of players. The System Tuner generates one or more rules for building a game variant based on the optimal game model. The System Tuner…

Touchscreen game user interface

Granted: April 11, 2023
Patent Number: 11623135
A swipe input mechanism for a computer-implemented game presented on a touchscreen allows for user-selection of different menu options by swipe gestures in different directions via a swipe menu dedicated to receiving such swipe input. In a third person shooter game or a first-person shooter game user-selection of different character abilities are enabled via the swipe menu. The swipe menu is a floating user interface element that auto-adjusts its on-screen position to register with the…

Systems and methods of reciprocation of game asset gifting

Granted: March 14, 2023
Patent Number: 11602688
A system, machine-readable storage medium storing at least one program, and a computer-implemented method for providing reciprocation of game asset gifts from a player is provided. A notification of a game asset of a first player that is available to a plurality of players is sent from a game server to the plurality of players. The notification is sent through a web feed in a game user interface of each player of the plurality of players. A first response requesting the game asset of the…

Systems and methods for determining game level attributes based on player skill level prior to game play in the level

Granted: February 28, 2023
Patent Number: 11590424
A system, a machine-readable storage medium storing instructions, and a computer-implemented method are described herein for a System Tuner for customizing a player's experience. The System Tuner calculates a player skill level for a player. The System Tuner modifies at least one attribute of a second game level based on the player skill level prior to game play of the player in the second game level. The System Tuner detects game play of the player in the second game level. The System…