DYNAMIC PRICING FOR GUARANTEED ONLINE DISPLAY ADVERTISING
Granted: July 17, 2014
Application Number:
20140201009
A system and method for dynamic pricing in a guaranteed display market includes: receiving attribute parameters and values for an incoming pricing query for an advertisement; calculating a base price for the advertisement using recent historical information from contracts matching the attribute parameters; calculating a price response by adjusting the base price to reflect market conditions; calculating a non-guaranteed display opportunity cost for the adjusted base price; and…
GRANULAR DATA FOR BEHAVIORAL TARGETING
Granted: July 17, 2014
Application Number:
20140200999
A method of targeting receives several granular events and preprocesses the received granular events thereby generating preprocessed data to facilitate construction of a model based on the granular events. The method generates a predictive model by using the preprocessed data. The predictive model is for determining a likelihood of a user action. The method trains the predictive model. A system for targeting includes granular events, a preprocessor for receiving the granular events, a…
INFORMATION DISTRIBUTION DEVICE AND INFORMATION DISTRIBUTION METHOD
Granted: July 17, 2014
Application Number:
20140200996
An advertising distribution device 1 has a detection unit P1 for detecting that a banner image B is selected, an acquisition unit P2 for acquiring attribute information F1 about the terminal 2, and a distribution unit P4 for changing a distribution mode depending on the attribute information F1 and distributing advertising information A after selection of the banner image B.
SYSTEMS AND METHODS RELATING TO AD/CONTENT TARGETING FOR MAP ROUTE OPTIONS BASED ON PERSONALIZATION AND USER DATA
Granted: July 10, 2014
Application Number:
20140195154
The present invention provides methods and systems for incorporating user information such as a user's errands, tasks, and/or online behavior in determining a preferred route between an origin and a destination using a web map planning service. Potential advertisers can use the user information to target particular users who are traveling near a particular route to give users various options to optimize their travel plans.
MOBILE INFORMATION PROCESSING TERMINAL, SOCIAL NETWORKING SERVICE SYSTEM, SERVER, AND PROCESSING METHOD
Granted: July 10, 2014
Application Number:
20140195608
At a mobile information processing terminal, a close-range communication unit performs close-range communications with another mobile information processing terminal, a reception unit receives through the close-range communication unit a user identifier for uniquely identifying a user of an application for a social networking service (SNS) on the other mobile information processing terminal, a determination unit is configured to determine whether there is a match between the social…
METHOD AND SYSTEM FOR INDEXING INFORMATION AND PROVIDING RESULTS FOR A SEARCH INCLUDING OBJECTS HAVING PREDETERMINED ATTRIBUTES
Granted: July 10, 2014
Application Number:
20140195523
A system and method for providing at least one search result responsive to receiving a search query comprising at least one search query term, includes receiving the search query; locating at least one record containing at least one search query term; displaying a text representation of each of the records containing at least one search query term; and displaying a representation of an object in relation with the text representation for each record that includes an object comprising at…
Lateral Search
Granted: July 10, 2014
Application Number:
20140195511
A search query is received. Personal information for a user is then determined. A search is performed in a general subdomain of general content using the search query. For example, the general subdomain of general content may be a WWW search. Then, a vertical subdomain is determined based on the personal information. A search is then performed in the vertical subdomain of specialized content using the search query. The search performed in the general subdomain and the search performed in…
Lateral Search
Granted: July 10, 2014
Application Number:
20140195508
A search query is received. Personal information for a user is then determined. A search is performed in a general subdomain of general content using the search query. For example, the general subdomain of general content may be a WWW search. Then, a vertical subdomain is determined based on the personal information. A search is then performed in the vertical subdomain of specialized content using the search query. The search performed in the general subdomain and the search performed in…
INFORMATION PROVIDING APPARATUS, INFORMATION PROVIDING METHOD, AND USER DEVICE
Granted: July 10, 2014
Application Number:
20140195375
An information providing apparatus receives wish information relevant to a wish item that a user wishes to have and position information of the user. The information providing apparatus transmits the wish information to a provider device used by a provider who provides items. The information providing apparatus receives provision information relevant to provision of the wish item from the provider device. The information providing apparatus determines whether a moving cost, which is…
ADVERTISEMENT INFORMATION PROVIDING DEVICE AND ADVERTISEMENT INFORMATION PROVIDING METHOD
Granted: July 10, 2014
Application Number:
20140195340
An advertisement information providing device includes an advertisement content storage unit that stores advertisement content of a plurality of types. The advertisement information providing device includes an expected earning calculation unit that calculates expected earnings per unit impression number for each type of the advertisement content or for a combination of a plurality of types of the advertisement content. The advertisement information providing device includes an…
SYSTEMS AND METHODS RELATING TO DESIGN OF MOBILE APPLICATIONS FOR DISPLAY ADS ON A LARGER SCREEN SPACE
Granted: July 10, 2014
Application Number:
20140192088
Techniques are provided which facilitate mobile applications displaying advertisements on a larger screen space without worrying about screen clutter or interference with application functionality. Motion events are triggered once a computerized device detects a threshold magnitude of tilt along a first, second, and/or third coordinate axis. A graphical display is presented to the user which includes at least one advertisement. Several embodiments of the graphical display include a…
USER BEHAVIOR MODELS BASED ON SOURCE DOMAIN
Granted: July 3, 2014
Application Number:
20140189525
A method for tailoring content in a web page is provided. There is a relationship between the source domain a user comes from and the behavior pattern of a user on a website. To predict the behavior patterns of a particular user coming from a particular source domain, first a large dataset is compiled from user logs. Second, session analysis is performed on the dataset to identify sessions, session characteristics, page view categories, and source categories. Third, sessions are…
SYSTEM AND METHOD FOR GENERATING A PLAYLIST FROM A MOOD GRADIENT
Granted: July 3, 2014
Application Number:
20140189512
Systems and methods for generating and playing a sequence of media objects based on a mood gradient are also disclosed. A mood gradient is a sequence of items, in which each item is media object having known characteristics or a representative set of characteristics of a media object, that is created or used by a user for a specific purpose. Given a mood gradient, one or more new media objects are selected for each item in the mood gradient based on the characteristics associated with…
ADVERTISEMENT DELIVERY MANAGEMENT APPARATUS AND ADVERTISEMENT DELIVERY MANAGEMENT METHOD
Granted: June 26, 2014
Application Number:
20140180812
An advertisement delivery management apparatus according to an embodiment of the present disclosure includes a prediction information storage unit, an acquisition unit and an allocation unit. The prediction information storage unit stores information including user attributes of a plurality of delivery target users predicted as future advertisement delivery destinations. The acquisition unit acquires a plurality of order requests designating user attributes and the numbers of deliveries.…
IDENTITY WORKFLOW THAT UTILIZES MULTIPLE STORAGE ENGINES TO SUPPORT VARIOUS LIFECYCLES
Granted: June 26, 2014
Application Number:
20140181104
In one embodiment, an indication of a request pertaining to a user account is obtained, where the user account is associated with at least one user. An account type of the user account is determined, where the account type is one of two or more account types. One or more actions indicated by the request are performed based, at least in part, upon the account type.
TYPE-AHEAD SEARCH OPTIMIZATION
Granted: June 26, 2014
Application Number:
20140181084
Techniques are provided for efficiently performing a series of searches. After an initial set of search results is determined from a data set based on a search query, one or more additional characters are added to the search query. In response, another search is performed, using the updated search query, but the new search is limited to searching the initial set of search results. Thus, the original data set is not accessed or searched again. This is possible due to the nature of the…
METHOD AND SYSTEM FOR STORYTELLING ON A COMPUTING DEVICE VIA USER EDITING
Granted: June 26, 2014
Application Number:
20140181010
Disclosed is a method and system for enabling storytelling on a computing device. A processor analyzes a set of media items associated with the user, each media item having associated metadata. The processor identifies one or more related characteristics among the media items in the set to form a cluster of media items associated with an event associated with the user. The processor selects templates from a template database, each template configured to represent a moment in the event.…
CONTEXTUAL CONTENT TARGETING
Granted: June 26, 2014
Application Number:
20140180836
Techniques are provided, relating to online advertising, in which a special link, which may be a short link, associated with an advertiser, may be provided to a user on a first Web page, such as on a social networking related Web site. The special link may be part of an advertisement or communication from the advertiser. If the user clicks on or otherwise activates the special link, a branded version of a second Web page, including particular content, may be presented to the user, which…
SYSTEM FOR DETERMINING FEES FOR ONLINE AD IMPACT
Granted: June 26, 2014
Application Number:
20140180831
An electronic device implemented method includes facilitating an auction for an ad space of an advertisement network. A bid and a creative are received from an advertiser for the ad space. An attribute of the creative is determined that is obtrusive to a viewer experience. An extent that the attribute is obtrusive is determined. An extent that the attribute is effective in obtaining a goal of the advertiser is determined. A correlation between the extent that the attribute is obtrusive…
ADVERTISEMENT DELIVERY MANAGEMENT APPARATUS AND ADVERTISEMENT DELIVERY MANAGEMENT METHOD
Granted: June 26, 2014
Application Number:
20140180813
An advertisement delivery management apparatus according to an embodiment includes an allocation unit and an advertisement delivery unit. The allocation unit selects delivery target users who have the user attribute designated by each of order requests and whose number corresponds to the number of deliveries designated by each of order requests, from a plurality of delivery target users predicted as future advertisement delivery destinations, and allocates the selected delivery target…
