CONTEXTUAL CONTENT TARGETING
Granted: June 26, 2014
Application Number:
20140180836
Techniques are provided, relating to online advertising, in which a special link, which may be a short link, associated with an advertiser, may be provided to a user on a first Web page, such as on a social networking related Web site. The special link may be part of an advertisement or communication from the advertiser. If the user clicks on or otherwise activates the special link, a branded version of a second Web page, including particular content, may be presented to the user, which…
SYSTEM FOR DETERMINING FEES FOR ONLINE AD IMPACT
Granted: June 26, 2014
Application Number:
20140180831
An electronic device implemented method includes facilitating an auction for an ad space of an advertisement network. A bid and a creative are received from an advertiser for the ad space. An attribute of the creative is determined that is obtrusive to a viewer experience. An extent that the attribute is obtrusive is determined. An extent that the attribute is effective in obtaining a goal of the advertiser is determined. A correlation between the extent that the attribute is obtrusive…
ADVERTISEMENT DELIVERY MANAGEMENT APPARATUS AND ADVERTISEMENT DELIVERY MANAGEMENT METHOD
Granted: June 26, 2014
Application Number:
20140180813
An advertisement delivery management apparatus according to an embodiment includes an allocation unit and an advertisement delivery unit. The allocation unit selects delivery target users who have the user attribute designated by each of order requests and whose number corresponds to the number of deliveries designated by each of order requests, from a plurality of delivery target users predicted as future advertisement delivery destinations, and allocates the selected delivery target…
ADVERTISEMENT DELIVERY MANAGEMENT APPARATUS AND ADVERTISEMENT DELIVERY MANAGEMENT METHOD
Granted: June 26, 2014
Application Number:
20140180812
An advertisement delivery management apparatus according to an embodiment of the present disclosure includes a prediction information storage unit, an acquisition unit and an allocation unit. The prediction information storage unit stores information including user attributes of a plurality of delivery target users predicted as future advertisement delivery destinations. The acquisition unit acquires a plurality of order requests designating user attributes and the numbers of deliveries.…
METHOD FOR SUMMARIZING EVENT-RELATED TEXTS TO ANSWER SEARCH QUERIES
Granted: June 19, 2014
Application Number:
20140172820
A method and apparatus for receiving training data that comprise a plurality of event-and-time-specific texts that are contextually related to a plurality of events; iteratively processing the training data to generate a modified network model that defines a plurality of states; receiving additional data that comprise a plurality of additional event-and-time-specific texts that are contextually related to a particular event; processing the additional data by applying the modified network…
METHOD AND SYSTEM FOR STORYTELLING ON A COMPUTING DEVICE VIA A MIXED-MEDIA MODULE ENGINE
Granted: June 19, 2014
Application Number:
20140173396
Disclosed is a method and system for enabling storytelling on a computing device. A processor analyzes a set of media items associated with the user, each media item having associated metadata. The processor identifies one or more related characteristics among the media items in the set to form a cluster of media items associated with an event associated with the user. The processor selects, based on analysis of the media items in the cluster, templates from a template database, each…
INFORMATION PROVIDING APPARATUS, INFORMATION PROVIDING METHOD, AND NETWORK SYSTEM
Granted: June 19, 2014
Application Number:
20140173031
An information providing apparatus according to an embodiment of the invention includes a receiving unit and a distribution unit. The receiving unit receives an access request for accessing first content from a terminal apparatus used by a first user. The distribution unit distributes, to the terminal apparatus, the first content including link information which is posted by a second user related to the first user in a predetermined communication service among pieces of link information…
METHOD AND SYSTEM FOR STORYTELLING ON A COMPUTING DEVICE VIA SOCIAL MEDIA
Granted: June 19, 2014
Application Number:
20140172863
Disclosed is a method and system for enabling storytelling on a computing device. A processor: (a) analyzes a first set of media items associated with the user, each media item having associated metadata; (b) identifies one or more related characteristics among the media items in the first set; (c) forms a cluster of media items associated with an event based on the identified one or more related characteristics; (d) repeats steps (a) and (b) for a second set of media items, each media…
METHOD AND SYSTEM FOR STORYTELLING ON A COMPUTING DEVICE
Granted: June 19, 2014
Application Number:
20140172856
Disclosed is a method and system for enabling storytelling on a computing device. A processor analyzes a set of media items associated with a user, where each media item has associated metadata. The processor identifies, based on analysis of the associated metadata, one or more related characteristics among the media items in the set to form a cluster of media items associated with an event. The processor selects, based on analysis of the media items in the cluster, a plurality of…
SYSTEM AND METHOD FOR DYNAMICALLY RETRIEVING DATA SPECIFIC TO A REGION OF A LAYER
Granted: June 19, 2014
Application Number:
20140172838
A system may provide for retrieving data within a selected region of a map is provided. The system may include mobile devices configured to display a map and to receive a user selection of a region of the map. An application server may receive data from the mobile device, representing the user selected region of the map and a search criterion. A database may be in operative communication with the application server and executes a query using the data representing the selected region of…
AUTOMATED CATEGORIZATION OF PRODUCTS IN A MERCHANT CATALOG
Granted: June 19, 2014
Application Number:
20140172652
A system and method is described for large-scale, automated classification of products. The system and method receives information about products, wherein such information includes one or more text metadata fields associated with each product, receives a set of categories, and automatically selects one or more categories from the set of categories to which each product belongs based upon at least one of the one or more text metadata fields associated with each product. A machine learning…
ADVERTISEMENT INFORMATION PROVIDING DEVICE AND ADVERTISEMENT INFORMATION PROVIDING METHOD
Granted: June 19, 2014
Application Number:
20140172586
An advertisement information providing device includes an advertisement content storing unit which stores impression-guaranteed type advertisement content and time basis billing type advertisement content, an advertisement content determining unit which, when receiving a page browsing request from a terminal device of a user, determines advertisement content to be delivered from the impression-guaranteed type advertisement content and the time basis billing type advertisement content…
METHODS AND SYSTEMS FOR DISPLAYING SPONSORED CONTENT FROM THIRD PARTY NETWORKS
Granted: June 19, 2014
Application Number:
20140172583
Methods and systems for enabling advertisers to purchase sponsored content from third party networks (e.g., social networks), and displaying the sponsored content on websites on a different network are disclosed. The method includes enabling an advertiser to select sponsored content that is served to users on a first advertising network. The advertiser may be requested to pay a premium to a second advertising network to serve the sponsored content on a website which is part of the second…
INFORMATION TRANSMISSION DEVICE, INFORMATION TRANSMISSION METHOD, AND NON-TRANSITORY COMPUTER-READABLE RECORDING MEDIUM
Granted: June 19, 2014
Application Number:
20140172574
An information transmission device stores attribute information of each product to be provided to a user. The information transmission device acquires positional information of the user from a communication device owned by the user. The information transmission device specifies the user's situation using at least the acquired positional information of the user. The information transmission device specifies the product having the user's specified situation as the attribute information.…
PRECISE TARGETED PROMOTIONAL OFFERS
Granted: June 12, 2014
Application Number:
20140164094
Techniques for facilitating targeted discounts are described. A request to distribute a promotional offer is received from a merchant. The promotional offer may be at least partially preconfigured, is maintained at the deal service, and may indicate an item (e.g., a product and/or service) offered by the merchant. The promotional offer is distributed immediately after the request is received. The user set to receive the promotional offer is determined. The promotional offer is provided…
INFORMATION DELIVERY DEVICE AND INFORMATION DELIVERY METHOD
Granted: June 12, 2014
Application Number:
20140164128
An information delivery device is provided. Advertisement information, key information, delivery information, and priority information are stored. One piece of advertisement information is transmitted to an advertisement providing device based on priority information. Input information input to a terminal is received. It is determined whether a position of the terminal is within a predetermined region, and whether a correlation between the input information and the key information…
INFORMATION DELIVERY DEVICE AND INFORMATION DELIVERY METHOD
Granted: June 12, 2014
Application Number:
20140164127
An information delivery device includes an advertisement information transmitting unit, an input information receiving unit, a terminal position determining unit, an advertisement information database, a correlation determining unit, and an information delivering unit. The advertisement information transmitting unit transmits advertisement information to an advertisement providing device. The input information receiving unit receives input information. The terminal position determining…
ADVERTISEMENT DELIVERY MANAGEMENT APPARATUS AND ADVERTISEMENT DELIVERY MANAGEMENT METHOD
Granted: June 12, 2014
Application Number:
20140164107
An advertisement delivery management apparatus according to an embodiment includes an acquisition unit, a determination unit, and an accepting unit. The acquisition unit acquires information on two or more types of delivery target user groups, each including a plurality of delivery target users predicted as future advertisement delivery destinations. The determination unit determines whether each of the delivery target user groups satisfies delivery conditions designated by an…
ADVERTISEMENT DELIVERY MANAGEMENT APPARATUS AND ADVERTISEMENT DELIVERY MANAGEMENT METHOD
Granted: June 12, 2014
Application Number:
20140164104
An advertisement delivery management apparatus according to an embodiment includes a predicted information storage unit, an allocating unit, and a reallocating unit. The predicted information storage unit stores information including user attributes of a plurality of delivery target users predicted as future advertisement delivery destinations. The allocating unit allocates the delivery target user to an advertisement delivery order request based on the information stored in the…
SYSTEMS AND METHODS FOR PERSONALIZED OFFLINE MOBILE ADVERTISING
Granted: June 12, 2014
Application Number:
20140164101
Systems and methods for serving offline ads in a mobile device are provided. The mobile device includes a processor configured to determine whether the mobile device is online or offline. The mobile device includes a screen configured to display an offline ad in an active mobile application when the mobile device is offline. The mobile device includes an impression database configured to store impression information with the displayed offline ad and a communication unit configured to…
