Yahoo Patent Applications

System and Method to Enable Communication Group Identification

Granted: January 2, 2014
Application Number: 20140006523
Methods, system and computer readable medium for discovering social groups include extracting activity related data associated with a user's social interactions from a source. The activity related data identifies information related to social contacts used during the social interactions at the source. The activity related data of the user is analyzed to identify co-occurrences of the social contacts. The co-occurrences determine a set of related contacts. The set of related contacts…

ENTROPY-BASED MIXING AND PERSONALIZATION

Granted: January 2, 2014
Application Number: 20140006422
Techniques are provided for selecting a diverse mix of content items that may be displayed to a user. Content items such as user-generated events are received from a variety of sources. One or more content items are added to a set of content items based on a diversity of characteristics. The diversity of characteristics for the one or more content items may be calculated by measuring a diversity of characteristics of the set as if the one or more content items were added to the set.…

IDENTIFYING POINTS OF INTEREST VIA SOCIAL MEDIA

Granted: January 2, 2014
Application Number: 20140006408
Example methods, apparatuses, or articles of manufacture are disclosed that may be implemented, in whole or in part, using one or more computing devices to facilitate or otherwise support one or more processes or operations for identifying points of interest in a text, such as in an unstructured text, for example, in connection with bootstrapping points of interest via social media.

METHOD OF CALCULATING A RESERVE PRICE FOR AN AUCTION AND APPARATUS CONDUCTING THE SAME

Granted: January 2, 2014
Application Number: 20140006172
The present application relates to systems and computer-implemented methods for calculating a suggested reserve price associated with an opportunity to realize an online advertisement. In some implementations, a database of historical online advertisement auctions is established; historical online advertisement auctions from the database of historical online advertisement auctions that are associated with a feature are clustered to form a cluster; a reserve price associated with the…

MULTIMEDIA FEATURES FOR CLICK PREDICTION OF NEW ADVERTISEMENTS

Granted: December 26, 2013
Application Number: 20130346182
Multimedia features extracted from display advertisements may be integrated into a click prediction model for improving click prediction accuracy. Multimedia features may help capture the attractiveness of ads with similar contents or aesthetics. Numerous multimedia features (in addition to user, advertiser and publisher features) may be utilized for the purposes of improving click prediction in ads with limited or no history.

SYSTEM AND METHOD FOR PROVIDING CONTEXT INFORMATION

Granted: December 26, 2013
Application Number: 20130346406
The present disclosure provides a system and method of providing context information. Context information is automatically retrieved by monitoring at least one application program executable on a computing system, so as to detect an event associated with the application program, identifying information corresponding to the detected event, and retrieving, automatically without user request, context information associated with the detected event.

Jury system for use in online answers environment

Granted: December 26, 2013
Application Number: 20130346322
A system for resolving disputes in an online answers community is disclosed. The system improves the system's ability to resolve reports of abuse.

INFORMATION PROVIDING APPARATUS, ADVERTISEMENT DELIVERY SYSTEM, INFORMATION PROVIDING METHOD, AND INFORMATION PROVIDING PROGRAM

Granted: December 26, 2013
Application Number: 20130346214
There is provided an information providing apparatus including a reception unit, a provision determining unit, and a request reply unit. The reception unit receives provision availability information indicating whether provision of user information for an advertisement delivery apparatus is permitted from a user terminal accessing any one of a plurality of site providing apparatuses or the like. The provision determining unit determines whether the provision availability information…

METHOD AND SYSTEM FOR DISPLAYING A THEME BASED ADVERTISEMENT ON A SEARCH BOX

Granted: December 26, 2013
Application Number: 20130346192
A method and system for displaying advertisements on a search box. The method includes receiving a search query from a user; determining a match between the search query and an advertisement that is relevant to the search query; retrieving the advertisement; altering one or more data formats associated with the advertisement to generate a theme based advertisement; and displaying, to the user, the theme based advertisement on at least one of the search box and areas encircling the search…

SYSTEM AND METHOD FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE

Granted: December 26, 2013
Application Number: 20130346190
The present application is related to systems and methods for enabling information providers to influence a position for a search listing within a search result list generated by an Internet search engine. The systems and methods may provide accounts for the network information providers. Each account may contain a search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add,…

METHOD AND SYSTEM FOR DETECTING USERS' EMOTIONS WHEN EXPERIENCING A MEDIA PROGRAM

Granted: December 26, 2013
Application Number: 20130345840
A system and method for aggregating emotions of users for a media program. A server stores reference audio signal fingerprints, each associated with a reference audio signal of the program. For each user, the server computer: receives a first audio signal fingerprint from a client device operated by a user, the first audio signal fingerprint associated with a first audio signal comprising ambient sound associated with the user and an audio signal of the program; searches the stored…

METHOD AND SYSTEM FOR MINING TRENDS AROUND TRENDING TERMS

Granted: December 19, 2013
Application Number: 20130339354
A method and system for mining trends around trending terms. The method includes determining a plurality of articles, from one or more websites, in relation to a first entity for a time period. The first entity is a trending term. The method also includes generating comment clusters for the plurality of articles. Each comment cluster is generated for associated article and includes plurality of user comments. The method further includes extracting one or more entities from plurality of…

METHOD AND SYSTEM FOR DISPLAYING COMMENTS ASSOCIATED WITH A QUERY

Granted: December 19, 2013
Application Number: 20130339342
A method and system for displaying comments associated with a query. The method includes receiving the query provided by a user, retrieving a set of comment clusters from a comment cluster database, selecting engaging comments from each comment cluster included in the set of comment clusters, aggregating the engaging comments that are obtained from each comment cluster, identifying a plurality of independent comments included in a list of aggregated comments and displaying a list of…

SYSTEM AND METHOD FOR DISPLAYING CONTEXTUAL ADVERTISEMENTS WITH MEDIA

Granted: December 19, 2013
Application Number: 20130339138
Systems and methods have been developed for displaying contextually relevant advertisements to users as media objects are being rendered. One or more data sources with contextual information for different portions of each media object are maintained. From this contextual information, keywords may be generated and used to locate contextually-related advertisements. The advertisements are selected based on contextual information about the media object in order to match or otherwise be…

SYSTEM AND METHOD FOR PROVIDING SPONSORED APPLICATIONS IN EMAIL

Granted: December 19, 2013
Application Number: 20130339137
A method and system for providing targeted applications within an electronic message interface. The method comprises retrieving content from a user's electronic message in the electronic message interface, parsing and interpreting the user's context from the content, and accepting bidding on the user's interpreted context from one or more applications, the one or more applications including triggering conditions related to the user's interpreted context. The one or more applications are…

COMBINING SEGMENTS OF USERS INTO VERTICALLY INDEXED SUPER-SEGMENTS

Granted: December 19, 2013
Application Number: 20130339129
Techniques are described herein for combining segments of users into super-segments. The interests of the segments in online ad campaigns in which they participate are compared to determine subsets of the segments whose interests are correlated to an extent that exceeds a designated threshold. The segments in each subset are combined to provide a respective super-segment. Each online ad campaign corresponds to a specified category, such as telecommunications, auto, finance, retail,…

CAMPAIGN PERFORMANCE FORECASTING FOR NON-GUARANTEED DELIVERY ADVERTISING

Granted: December 19, 2013
Application Number: 20130339126
Advertisement (“ad”) campaign forecasting may predict results for the campaign and the ads included in the campaign. The results may include a forecast for impressions, clicks, conversions, and/or interactions with the ads. The forecasting may be utilized for display advertising with non-guaranteed delivery (“NGD”) systems in which a bidding platform allows advertisers to bid for ad impressions, clicks, and/or conversions. Forecasting results may be used by advertisers to manage…

MOBILE MONETIZATION

Granted: December 12, 2013
Application Number: 20130332266
A device, system, and method are directed towards facilitating monetization of mobile devices. A click action server determines click actions that are to be sent to a client device based on one or more factors. The click actions are sent to the client device as links. An action handler receives requests indicating a selected action, and facilitates the performance of the action.

USER VACILLATION DETECTION AND RESPONSE

Granted: December 12, 2013
Application Number: 20130332285
An embodiment of the present invention automatically detects when a user is in a state of vacillation based on user on-line behavior, records relevant parameters regarding the vacillation event, and then responds accordingly. This response may include providing relevant and/or targeted information that can be used by the user to help remove the indecision. The response may also or alternatively include providing third-party businesses, such as retailers, marketers, and advertisers, with…

METHOD AND APPARATUS FOR ADVERTISEMENT DELIVERY

Granted: December 12, 2013
Application Number: 20130332269
Provided is an advertisement delivery method for delivering an advertisement for causing a user terminal, which transmitted an access request to a web site via a link set in an advertisement, to transmit an access request to the web site again. The advertisement delivery method includes acquiring, by a computer, a behavior pattern of the user terminal in the web site, and delivering to the user terminal, by the computer, a different advertisement depending on the behavior pattern by…