Yahoo Patent Grants

Systems and methods for detecting a peak in web traffic on an electronic network

Granted: June 11, 2024
Patent Number: 12008597
Systems and methods are disclosed for attributing web traffic to an advertising spot. The method may include receiving traffic data for a web page from a server associated with an advertiser and receiving, from a log provider, a log of a plurality of advertising spots related to the advertiser. A duration of time as a peak may be designated to identify the amount of traffic that is attributable to the one of the plurality of advertising spots.

Prioritizing items from different categories in a news stream

Granted: June 4, 2024
Patent Number: 12001497
Methods, systems, and computer programs are presented for displaying a customized news stream. One method includes an operation for identifying dwell times spent by users while accessing a first plurality of items, each item belonging to one media type from a plurality of media types (e.g., news articles, videos, slide shows, etc.). In addition, the method includes operations for determining statistical parameters for each media type based on the identified dwell times, and for detecting…

Method and system for content bias detection

Granted: June 4, 2024
Patent Number: 12001493
The present teaching relates to a method, system, and programming for providing content. A plurality of content items and publication information related thereto are obtained. For each of the plurality of content items, one or more topics are determined in accordance with a model. The related publication information associated with each content item is analyzed to identify at least one source of a plurality of sources that published the content item. A distribution is generated of each…

Content recommendation based upon continuity and grouping information of attributes

Granted: May 28, 2024
Patent Number: 11995572
One or more computing devices, systems, and/or methods for content recommendation based upon continuity and grouping information of attributes are provided herein. User interaction data specifying whether users interacted with content items, user attributes of the users, and content attributes of the content items is obtained. A data structure is populated with the user interaction data. The data structure is modified by inserting a set of sub-fields into the data structure for a user…

Generating validity scores of content items

Granted: May 28, 2024
Patent Number: 11995134
One or more computing devices, systems, and/or methods are provided. A first content item may be identified. The first content item may be analyzed to determine a first set of content information associated with the first content item. The first set of content information may be indicative of a type of content associated with the first content item, a topic associated with the first content item, a publisher associated with the first content item, an author associated with the first…

Systems and methods for processing electronic transactions based on consumer characteristics

Granted: May 21, 2024
Patent Number: 11989715
Methods are disclosed for processing electronic transactions between a merchant and a consumer based on physical geography. A method includes receiving payment data associated with a consumer payment card; transmitting the payment data, over a network, to a third party; receiving, over the network, information for determining whether a geofence associated with the merchant matches a geofence associated with the consumer; and processing a transaction with the consumer based on whether the…

Network based rendering and hosting systems and methods utilizing an aggregator

Granted: May 14, 2024
Patent Number: 11983788
Improved systems and methods for enhancing the performance of network based computerized content rendering and hosting and providing of devices, systems and/or platforms by modifying the capabilities and providing non-native functionality to such devices, systems and/or platforms through a novel and improved aggregator, data processing and networking framework.

Method and system for identifying recipients of a reward associated with a conversion

Granted: May 14, 2024
Patent Number: 11983738
The present teaching relates to method and system for evaluating a conversion. The method extracts meta-information including a conversion parameter and a reward. The meta-information corresponds to a conversion associated with an advertisement displayed previously by a plurality of entities. The method receives a plurality of claims for the conversion from one or more entities, and selects a claim corresponding to an entity from the plurality of claims based on the conversion parameter…

Extracting fine-grained topics from text content

Granted: May 14, 2024
Patent Number: 11983502
The example embodiments are directed toward improvements in document classification. In an embodiment, a method is disclosed comprising generating a set of sentences based on a document; predicting a set of labels for each sentence using a multi-label classifier, the multi-label classifier including a self-attended contextual word embedding backbone layer, a bank of trainable unigram convolutions, a bank of trainable bigram convolutions, and a fully connected layer the multi-label…

Method and system for selecting payment option for transaction

Granted: May 7, 2024
Patent Number: 11978080
One or more computing devices, systems, and/or methods are provided. In an example, financial account information associated with a plurality of payment options may be determined. First financial account information of the financial account information is associated with a first payment option of the plurality of payment options. The first financial account information may be indicative of a first rewards profile associated with transactions performed using the first payment option. A…

Cross-entity categorization of heterogenous data

Granted: May 7, 2024
Patent Number: 11977563
The techniques described herein relate to constructing and using seed audiences. In an embodiment, a method includes loading, by a processing device, a user event sequence, the user event sequence including a plurality of user events and a plurality of corresponding conversions; generating, by the processing device, a plurality of conversion neighborhoods based on the user event sequence, a given conversion neighborhood in the plurality of conversion neighborhood including at least one…

System and method for user model based on app behavior

Granted: April 30, 2024
Patent Number: 11973841
Systems and methods are provided for building a user model. The system includes a processor and a non-transitory storage medium accessible to the processor. The processor is configured to obtain user data from a database, where the user data include user behavior for a plurality of apps installed on one or more user terminals. The processor selects at least one rating parameters using the user data, where the at least one rating parameters indicates a rating of relevant app usage. The…

Debate system and method

Granted: April 23, 2024
Patent Number: 11968159
In an example, a starting argument post may be received, via a first debate interface, from a first client device associated with a first user account of a debate system. A first response post may be received, via a second debate interface, from a second client device associated with a second user account of the debate system. The first response post corresponds to a response to the starting argument post. The starting argument post and the first response post are included in a first…

Systems and methods for recommendation generation

Granted: April 23, 2024
Patent Number: 11966963
One or more computing devices, systems, and/or methods for generating and providing recommendations of products are provided. For example, content is extracted from a message sent to a user. The content is evaluated to identify a product identifier corresponding to a product title of a product. If the product identifier is a truncated version of the product title, then a database of product titles and frequencies of occurrence of the product titles is used to complete the product title.…

Recommending contents using a base profile

Granted: April 23, 2024
Patent Number: 11966445
A method and system for recommending content to a user whose interest(s) has not been identified is disclosed. A base user profile may be created for association with the user. The base user profile may be created by generating a list of ranked interests of a set of representative users. The list of ranked interests may be generated based on activity information obtained for the set of representative users. Content may be recommended to the user based on the base user profile.

Computerized system and method for a mail integrated content delivery and alert system

Granted: April 16, 2024
Patent Number: 11961108
Disclosed are systems and methods for improving interactions with and between computers in content providing, searching and/or hosting systems supported by or configured with devices, servers and/or platforms. The disclosed systems and methods provide a novel framework for analyzing messages associated with an inbox of a user, and providing functionality to the inbox for alerting the user to specific forms of content included within each message. Such functionality can include displaying…

Systems and methods for electronic signing of electronic content requests

Granted: April 16, 2024
Patent Number: 11962619
Systems and methods are disclosed for cryptographic signing of content requests. One method includes receiving, at a content network, a content request from a publisher website, the publisher website purporting to be associated with a publisher domain. At the content network, a public key may be received associated with the publisher domain. At the content network, at least one policy may be received associated with the publisher domain. It may be determined whether the content request…

System and method for providing social interaction interface for emails

Granted: April 16, 2024
Patent Number: 11962559
One or more computing devices, systems, and/or methods are provided. In an example, an email addressed to an email address associated with an email account is received. A request to display the email is received from a client device associated with the email account. In response to receiving the request to display the email, the email and a social interaction interface are displayed via an email interface on the client device. The social interaction interface includes one or more social…

Systems and methods for providing non-intrusive advertising content

Granted: April 16, 2024
Patent Number: 11961124
Systems and methods are disclosed for providing non-intrusive advertising content to users. The method includes receiving user input reflecting user content preferences for receiving desired content related to specific topics in lieu of standard advertising content. The method may further include receiving a web request for electronic and then retrieving desired content based on user content preferences. Thereafter, the method may include choosing non-intrusive advertising content and…

Systems and methods for accessing first party cookies

Granted: April 16, 2024
Patent Number: 11961120
Systems and methods are disclosed for accessing first party Internet cookies. One method includes receiving, over an electronic network, a request for an electronic advertisement or an Internet cookie, wherein the request is received in response to a user requesting content from a subdomain of an advertising entity domain; and sending, to a device associated with the user, an Internet cookie having the subdomain of the advertising entity domain. The method further includes receiving,…