Pruning field weights for content selection
Granted: July 2, 2024
Patent Number:
12026754
One or more computing devices, systems, and/or methods are provided. A machine learning model may be trained using a plurality of sets of information. One or more pruning operations may be performed in association with the training to generate a machine learning model with a sparse set of field weights associated with feature fields associated with features of the plurality of sets of auction information. A request for content associated with a client device may be received. A set of…
Systems and methods for ad-supported mobile data plans or in-app purchases
Granted: July 2, 2024
Patent Number:
12026747
Methods are disclosed for providing an ad-supported mobile data plan, where ad display may be tied to data usage levels and user input. A method includes receiving, using at least one processor, user interaction with advertisement content displayed on a device; retrieving, using the at least one processor, a data usage limit associated with the device; and causing a change in the data usage limit based on the user interaction with the advertisement content displayed on the device.
Systems and methods for control of event rates for segmented online campaigns
Granted: July 2, 2024
Patent Number:
12026741
Allocating bids for providing content within a segmented campaign is controlled to ensure that an event rate associated with the provided content meets or exceeds a threshold rate. A campaign-level event rate, associated with the provided content, is estimated and provided as a feedback signal. This feedback signal is employed to dynamically update bid allocations for each of the segments, which in turn varies the number or rate of provided impressions and events. Such feedback enables…
Method and system for storing and managing digital assets
Granted: June 25, 2024
Patent Number:
12021804
In some aspects, the techniques described herein relate to a method including: obtaining, by a computing device, a set of messages, each message including message metadata and message structure, at least one message of the set of messages comprising a digital asset; clustering, by the computing device, the set of messages based on the message metadata and the message structure; classifying, by the computing device, the clusters into categories; determining, by the computing device, a…
Systems and methods for administering an online advertiser bidding interface
Granted: June 25, 2024
Patent Number:
12020291
A computer-implemented method is provided for administering an online advertiser bidding interface. The method includes providing a bidding interface to an advertiser through a web server, by which an advertiser may bid on online advertising inventory of an online publisher, the bidding interface displaying a plurality of targeting elements; receiving targeting information from the advertiser through the targeting elements of the bidding interface and the web server; and generating an…
Horizontal skimming of composite datasets
Granted: June 25, 2024
Patent Number:
12019601
Disclosed are embodiments for horizontally skimming composite datasets. In one embodiment, a method is disclosed comprising receiving a script, the script including commands to access a composite dataset; pre-processing the script to identify a set of columns; loading a metadata file associated with the composite dataset file; parsing the metadata file to identify one or more datasets that include a column in the set of columns; loading data from the one or more datasets; and executing…
Method, computing device, and non-transitory machine readable medium for feedback based item selection and transmission
Granted: June 11, 2024
Patent Number:
12008638
One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A request for content associated with a client device may be received. Bid values and/or click probabilities associated with content items may be determined. A probability of receiving a negative signal associated with a content item of the content items from the client device responsive to presenting the content item via the client device may be determined…
Systems and methods for detecting a peak in web traffic on an electronic network
Granted: June 11, 2024
Patent Number:
12008597
Systems and methods are disclosed for attributing web traffic to an advertising spot. The method may include receiving traffic data for a web page from a server associated with an advertiser and receiving, from a log provider, a log of a plurality of advertising spots related to the advertiser. A duration of time as a peak may be designated to identify the amount of traffic that is attributable to the one of the plurality of advertising spots.
Method and system for content bias detection
Granted: June 4, 2024
Patent Number:
12001493
The present teaching relates to a method, system, and programming for providing content. A plurality of content items and publication information related thereto are obtained. For each of the plurality of content items, one or more topics are determined in accordance with a model. The related publication information associated with each content item is analyzed to identify at least one source of a plurality of sources that published the content item. A distribution is generated of each…
Prioritizing items from different categories in a news stream
Granted: June 4, 2024
Patent Number:
12001497
Methods, systems, and computer programs are presented for displaying a customized news stream. One method includes an operation for identifying dwell times spent by users while accessing a first plurality of items, each item belonging to one media type from a plurality of media types (e.g., news articles, videos, slide shows, etc.). In addition, the method includes operations for determining statistical parameters for each media type based on the identified dwell times, and for detecting…
Content recommendation based upon continuity and grouping information of attributes
Granted: May 28, 2024
Patent Number:
11995572
One or more computing devices, systems, and/or methods for content recommendation based upon continuity and grouping information of attributes are provided herein. User interaction data specifying whether users interacted with content items, user attributes of the users, and content attributes of the content items is obtained. A data structure is populated with the user interaction data. The data structure is modified by inserting a set of sub-fields into the data structure for a user…
Generating validity scores of content items
Granted: May 28, 2024
Patent Number:
11995134
One or more computing devices, systems, and/or methods are provided. A first content item may be identified. The first content item may be analyzed to determine a first set of content information associated with the first content item. The first set of content information may be indicative of a type of content associated with the first content item, a topic associated with the first content item, a publisher associated with the first content item, an author associated with the first…
Systems and methods for processing electronic transactions based on consumer characteristics
Granted: May 21, 2024
Patent Number:
11989715
Methods are disclosed for processing electronic transactions between a merchant and a consumer based on physical geography. A method includes receiving payment data associated with a consumer payment card; transmitting the payment data, over a network, to a third party; receiving, over the network, information for determining whether a geofence associated with the merchant matches a geofence associated with the consumer; and processing a transaction with the consumer based on whether the…
Network based rendering and hosting systems and methods utilizing an aggregator
Granted: May 14, 2024
Patent Number:
11983788
Improved systems and methods for enhancing the performance of network based computerized content rendering and hosting and providing of devices, systems and/or platforms by modifying the capabilities and providing non-native functionality to such devices, systems and/or platforms through a novel and improved aggregator, data processing and networking framework.
Method and system for identifying recipients of a reward associated with a conversion
Granted: May 14, 2024
Patent Number:
11983738
The present teaching relates to method and system for evaluating a conversion. The method extracts meta-information including a conversion parameter and a reward. The meta-information corresponds to a conversion associated with an advertisement displayed previously by a plurality of entities. The method receives a plurality of claims for the conversion from one or more entities, and selects a claim corresponding to an entity from the plurality of claims based on the conversion parameter…
Extracting fine-grained topics from text content
Granted: May 14, 2024
Patent Number:
11983502
The example embodiments are directed toward improvements in document classification. In an embodiment, a method is disclosed comprising generating a set of sentences based on a document; predicting a set of labels for each sentence using a multi-label classifier, the multi-label classifier including a self-attended contextual word embedding backbone layer, a bank of trainable unigram convolutions, a bank of trainable bigram convolutions, and a fully connected layer the multi-label…
Method and system for selecting payment option for transaction
Granted: May 7, 2024
Patent Number:
11978080
One or more computing devices, systems, and/or methods are provided. In an example, financial account information associated with a plurality of payment options may be determined. First financial account information of the financial account information is associated with a first payment option of the plurality of payment options. The first financial account information may be indicative of a first rewards profile associated with transactions performed using the first payment option. A…
Cross-entity categorization of heterogenous data
Granted: May 7, 2024
Patent Number:
11977563
The techniques described herein relate to constructing and using seed audiences. In an embodiment, a method includes loading, by a processing device, a user event sequence, the user event sequence including a plurality of user events and a plurality of corresponding conversions; generating, by the processing device, a plurality of conversion neighborhoods based on the user event sequence, a given conversion neighborhood in the plurality of conversion neighborhood including at least one…
System and method for user model based on app behavior
Granted: April 30, 2024
Patent Number:
11973841
Systems and methods are provided for building a user model. The system includes a processor and a non-transitory storage medium accessible to the processor. The processor is configured to obtain user data from a database, where the user data include user behavior for a plurality of apps installed on one or more user terminals. The processor selects at least one rating parameters using the user data, where the at least one rating parameters indicates a rating of relevant app usage. The…
Recommending contents using a base profile
Granted: April 23, 2024
Patent Number:
11966445
A method and system for recommending content to a user whose interest(s) has not been identified is disclosed. A base user profile may be created for association with the user. The base user profile may be created by generating a list of ranked interests of a set of representative users. The list of ranked interests may be generated based on activity information obtained for the set of representative users. Content may be recommended to the user based on the base user profile.
